Monday 27 April 2015

Ishwar Parmar Group's Hand Full of Earth






Whoa! 


Thank you all for an overwhelming response on the Hands full of Earth event. 9675 visitors in 3 days! Now that is commendable, isn’t it?




Quick Flashback:
We started with an idea to experience mother nature at its best. With tribute in our hearts for the ever giving Earth we brought in Hands full of Earth. Presented by Ishwar Parmar Group and brought by Prithwe, this was one of its kind event organized on 17th, 18th and 19th April in lieu with Earth Day that is celebrated globally on 22nd April.

We decided to sponsor this event because:



1.     Our developer fraternity is usually accused of building concrete jungles that harm the nature. With this event we wanted to tell the people that we are a developer with conscience. And we take as many steps possible to preserve and save the nature.

2.     Our Ishwar Parmar Group stands on 4 Cornerstones, "The 4P's" of the group. One of these 4P's is Planet. Where we as a group are always ready to contribute towards earth.

3.     "Constructing Greatness" is not only the positioning line of the group, but also something that the entire team of Ishwar Parmar Group believes.

The Venue:
The entire event was planned and executed at Pingle Farms in Koregaon Park. The entire ambience was transformed into a small green zone. As people stepped in, they were welcomed by Ishwar Parmar Group’s serene sounds of nature inspired from the sounds that are experienced at the Ishwar Parmar homes. The mesmerizing sounds created the nostalgia of moving in a lush green forest. The visually enticing panels by Ishwar Parmar Group welcomed the visitors.

A stupendous tree, crafted by bamboo, with just the branches was placed at the event. People could write their experiences, messages and stick it on the branch, thus making it the leaves of the tree.

The logo of the group became the inspiration as at the entrance, there was a mirror that said “Have a look at yourself before you have experienced the earth" and at the exit another mirror that said “Take a look, now that you have experienced nature". This little deed boosted pride in the hearts of the visitors thus encouraging them to do their bit for Mother Nature.

There were places allocated for the workshops and activities. Catering to all the age groups the wide array of activities here included:









1.     Feel at home - The Parmar's Barefoot Park.

2.     Earth Produce

3.     Earth Science

4.     Earth Art

5.     Earth Sculptures

6.     Earth Music

7.     Earth Games

8.     Parmar’s conscious Earth Build

9.     Earth Store

10.  Earth Workshops

11.  There was music played with earthy elements, small skits blended with loads of entertainment at the venue.


The Magnanimous Response:

9675 people walked in and extended their support. Not only kids but also the adults took the opportunity to celebrate Mother Nature at its best. They enhanced their knowledge by taking active participation in the workshops, enthusiastically took part in creating masterpieces with earthy elements.

The varied expressions during the event added charm to our efforts and brought us all step closer to our planet. The event concluded by creating “Hands full of experience and awareness” towards Mother Earth, thus flourishing that long lasting bond.


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